Diverse Expertise

Customer-Centric

Data Driven

Situational Analysis

Situation analysis is the foundation of the digital marketing plan. It involves comprehensively examining the current market environment, including your internal and external factors. It's not just about knowing where you stand; it's about understanding how to leverage that information in your marketing planning.

We will carry out the following:

  • Macro-environment analysis (Political, Economic, Social, Technological, Legal and Environmental factors)

  • Micro-environment analysis (Strategy, Structure, Shared Values, Skills, Style and Staff)

  • SWOT analysis

  • Competitor analysis

  • Digital marketing performance review

Objectives

This part of the plan defines the goals you want to achieve. Whether your overall goal is to increase website traffic, boost brand awareness, generate leads or drive sales, we will work with you to define and refine your digital marketing goals.

  • Define your vision

  • We will work with you to set specific, measurable, achievable, relevant and time-bound goals

  • We help to align your objectives with the five S’s of digital marketing (Sell, Serve, Sizzle, Speak and Save)

  • Select CSFs and KPIs

Strategy

This section of the plan will outline how we plan to achieve your objectives. The strategy serves as a roadmap for the marketing efforts.

  • Segmentation - this involves dividing your target market into smaller, more defined groups based on demographic, psychographic, behavioural and geographical factors.

  • Targeting - we will work with you to decide which segment(s) to target, depending on factors such as profitability, size and how competitive the segment is.

  • Positioning - once the target segments are selected, we will help to position your products or services in the market, by developing a marketing mix that will appeal to the target market.